Steph Smith - GW Members Only Masterclass
Emerging Trends & Tools: Using Internet Pipes to Stay Ahead of the Curve
In a world that is moving so quickly, it can feel like you’re always reacting from behind. But what if you could spot trends before the rest of the world scrambles to catch up?
Not so long ago, surfacing these trends was difficult – if not impossible. But the Internet has ushered in a new era where billions surf the web every single day, leaving behind clues about what they really want, love, buy, and more. These insights are scattered across the web in plain sight, and with the right knowledge, anyone can access them.
In this session, Steph Smith will give you a glimpse into several tools (or as Steph likes to call them, Internet Pipes) that she uses to surface trends.
You’ll leave this session with a pulse on several new trends, but more importantly, a new toolkit for identifying what people really want, instead of just your intuition.
Steph Smith
Steph has worked remotely since 2015 as growth marketer, indie creator, and self-proclaimed data fanatic. After leading a 20-person publications team at Toptal, she went on to lead Trends at the Hustle (acq. by HubSpot) and subsequently HubSpot Creators, including their growing Podcast Network.
Now, she is the host of the a16z podcast at Andreessen Horowitz and most recently, the creator behind Internet Pipes.
She’s also a self-taught developer that has built multiple projects topping Product Hunt, including here book, Doing Content Right, that sold over $100k in sales in its first year. Her blog has been read by over a million people, where she writes about remote work, productivity, and tech. Plus, she has a podcast with her husband: The Sh*t You Don't Learn in School!