Workshop: Cold calling for unexperienced SDR's

​0–5 min – Hook

• ​Icebreaker

• ​Why company-first pitches fail.

​5–10 min – The Common Mistake

• ​Talking about your company/product first → instant tune-out.

• ​Prospects care about their problems, not your product.

​10–15 min – Reverse the Approach

• ​Ask first: uncover pain points.

• ​Openers: “What’s your challenge with X?”

• ​Listen actively 80% of the time.

​15–20 min – Introduce Yourself as the Solution

• ​Only pitch after understanding the problem.

• ​Example: “Sounds like X is a pain point—here’s how we help.”

• ​Personalize, don’t use generic scripts.

​25–30 min – Wrap-Up / Key Takeaways

• ​Stop leading with your company.

• ​Ask → listen → solve.