Designed in Seoul
Event Description
This immersive event celebrates the vibrancy and plurality of contemporary Korean design, bringing together a curated group of design agencies whose practices span product design, branding, mobility, consumer technology, and cultural experience. Blending tradition with modern innovation, the event highlights how Korean design continues to evolve across disciplines while maintaining a strong cultural identity.
Attendees will explore a diverse range of design expressions—from physical products and industrial objects to digital interfaces, brand systems, and experiential storytelling. The exhibition will feature visually striking installations, material explorations, and interactive media, offering a layered and engaging view into Korea’s dynamic design landscape.
Through dialogue, presentation, and exhibition, the program reveals how multiple design perspectives converge to form a vibrant ecosystem, aligned with this year’s theme, Multitudes: The Power of Plurality.
The event opens with a panel discussion featuring:
Soh Kim, Executive Director, Stanford Center for Innovation and Design Research, Stanford University (Moderator)
Yoon Jee Choi, Curator, Asian Art Museum
Sung Bai, Director of Industrial Design for Home Devices, Google
Ippei Matsumoto, Industrial Designer, Devices and Services, Google
Participating Agencies
The participating agencies collectively represent the multitudes of Korean design—spanning material exploration, brand strategy, technological innovation, engineering integration, cross-industry application, and emotional storytelling.
This event is hosted by Stanford, Asian Art Museum, SF Design Week and KIDP (Korea Institute of Design Promotion)
4:00 – 5:00 PM | Arrival & Networking
5:00 – 5:20 PM | Panel Discussion
5:20 – 5:50 PM | Agency Presentations
5:50 – 7:15 PM | Agency Booth Viewing & Open Networking