Anyone Can Build. Not Everyone Gets Heard.
Welcome to TwoSetAI Workshop series.
You've built something real. Product creation is faster than ever.
The hard part now is getting the right buyers to notice it, understand it and believe it. This workshop is about what closes that gap.
Deirdre Mahon is a B2B marketing and go-to-market executive who helped create the real-time data, cloud consumption and observability markets. Today she helps early-stage tech founders be seen, heard and understood.
In 60 minutes, Deirdre shows early-stage B2B founders how to turn what they know into a clear story, a point of view people remember, and a launch that earns attention instead of just asking for it.
You'll walk away with:
A sharper way to explain what you do and why it matters
A simple framework for founder-led content and thought leadership in an AI-native world
Launch lessons from companies that went on to define their own categories
Come if you are:
An early-stage or AI-native founder whose product is ahead of its story
A technical builder who can ship, and now has to sell
A first marketing or go-to-market hire at a startup
Anyone launching into a crowded market
Format: 60 minutes, live on YouTube. ~40 min deep-dive, ~15 min live Q&A.
About the series
Part of the TwoSetAI Workshop series.
More sessions:
July 17: Why multi-agent systems fail
July 31: Inside AgensFlow
August 14: Token Budgets for Coding Agents
August 28: Self-Improving Agent Loops
September 18: Building A Personal Agent That Actually Works and Sounds Like You
September 25: Behind Navigator n2: The Recursive Training Loop That Made a 27B Model Beat GPT-5.6 and Claude
October 2: How Enterprises Are Actually Adopting AI: From the Boardroom to Bare Metal
October 16: One Person, Many Voices: How to Build Agents That Sound Like a Real Person
October 30: First-Time Founders - Are You Raising? Set a Valuation Cap You Can Actually Defend.
November 13: How Many AI Agents Are Running in Your Company?
December 4: Anyone Can Build. Not Everyone Gets Heard.
December 11: Your AI Agent Is Probabilistic. Its Decisions Don't Have to Be.
See all upcoming sessions: https://twosetai.com/lab/workshops/
About the instructor
Deirdre Mahon is a B2B marketing executive who helped create the real-time data, cloud consumption and observability markets. She helps early-stage tech founders be seen, heard and understood.
About the host
Angelina Yang runs TwoSetAI and hosts TwoSetAI and Decoding AI Builders, long-form interview platforms where she's interviewed 100+ AI founders shaping this era. fast.ai fellow. 2024 Anthropic Build Tournament winner. Curates the workshop series and connects the speakers with builders who care.
Hosted by TwoSetAI.
Past events replay
July 17: Stop Your Agents From Spinning, with Nicole Königstein
July 31: Inside AgensFlow: Design Your Reliability Layer for Your AI Agents, with Nicole Königstein
August 14: Token Budgets for Coding Agents, with Nicole Königstein
August 28: Self-Improving Agent Loops Without Breaking Your Budget, with Nicole Königstein
September 18: Building A Personal Agent That Actually Works and Sounds Like You, with Ahmet İlten of The Sentience Company
September 25: Behind Navigator n2: How did Yutori make AI agents 10x cheaper? With Skanda Vaidyanath of Yutori