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[Roundtable] Cascade: Brand, Message, & the Chief of Staff’s Role in Organizational Alignment
A message at the top doesn’t guarantee alignment below.
Too often, vision gets lost in translation—mixed signals, fragmented updates, or competing narratives. Chiefs of Staff know that brand and message don’t matter if they don’t cascade clearly through the organization.
On December 18, join Cascade: Brand, Message, & the Chief of Staff’s Role in Organizational Alignment—a working roundtable where practitioners will define how the CoS ensures clarity, consistency, and alignment from the executive team down to daily work.
Together we’ll codify the standard for Communications Mastery in the Chief of Staff role: how messages flow, how alignment is built, and how organizations stay on the same page when the pressure is high.
In this session, we’ll work together to:
Define the Chief of Staff’s role in cascading on-brand messaging across internal and external stakeholders
Share methods for aligning leaders and preventing mixed signals
Explore how to simplify communication without losing meaning
Identify practices that keep everyone rowing in the same direction
⭐️ You’ll also:
Build your Chief of Staff peer network
Help shape the professional standard for communications mastery
Be listed as a contributor on the published framework
👉 Join us on December 18 at 1 PM EST to help define the Chief of Staff’s role in cascading message and enabling organizational alignment.
