Building AI-Powered Marketing Systems + 5K Walk
Building AI-Powered Marketing Systems + 5K Walk
Brought to you by Screate Labs and TechiesLab
Most teams are still using AI as a content shortcut: write a caption, generate an image, make a few post ideas.
But the more interesting shift is bigger than that. AI can now help teams build the whole marketing system: research what is working, produce creative variants, test hooks, package assets, seed content, distribute across channels, and learn from performance.
Join Maddy Lê from Techies Lab for a highly interactive, hands-on AI UGC production workshop where we’ll break down how AI-native teams actually turn ideas into UGC concepts, scripts, and creative assets, with case-study patterns from winning consumer apps.
Then we’re closing the laptops and going for a 5K+ step walk with the Curious Walking Club, hosted by Hien Nguyen from Screate Labs.
Come curious. Make something. Then touch grass.
Event Info
Date: Thursday, August 13, 2026
Location: Đạm Home Café - 69 Ton That Dam, HCMC.
First time here? Park at Hoa Binh Primary School, 77 Ton That Dam (10K). From there, walk toward Ham Nghi and look for the Dam Cafe sign at the alley. Go up the stairs to the 2nd floor — you’re there!
Time: 4:30-6:00 PM
After 6:00 PM: 5K+ step walk with Curious Walking Club hosted by Hien from Screate Labs
Dress code: Please wear something you can comfortably walk in. Maybe don't wear jeans :P
What We’ll Cover
Where AI fits in the marketing workflow
How AI UGC works
What Shelf and Once.film can teach us about AI UGC and creative production systems
What can actually be automated
What still needs human judgment
For founders, marketers, creators, builders, curious humans.
Little to no AI knowledge required. You do not need to be a marketer, creator, or AI expert. Just bring your curiosity.
Leave with your first AI UGC concept + a new set of people to talk to.
Agenda
4:30-4:40 — Opening
Why “AI for marketing” is not just about content generation anymore.
4:40-5:00 — AI Marketing Systems
A practical map of the workflow: research → creative production → distribution → performance learning.
5:00-5:25 — Case Studies: Shelf & Once.film
Shelf as a multi-account/localization seeding case. Once.film as an AI UGC and seeded distribution case.
5:25-5:45 — What Can Be Automated
Draft-first posting, creative packaging, multi-channel scheduling, paid ads setup, and where API automation becomes useful.
5:45-6:00 — Q&A
Limitations, risks, and how to apply this to your own team or product.
After 6:00 — 5K Walk with the Curious Walking Club hosted by Screate Labs
Close the laptops. Move your body. Meet new people. Curious Walking Club style.
If you’re into this kind of thing, join the Curious Walking Club and come walk with us regularly: https://luma.com/lk7jagu3
About The Speaker
Maddy Lê is the co-founder of TechiesLab, an AI-native GTM agency. She builds AI-assisted marketing systems across content production, distribution, and growth.
Her work has helped a ~20-person marketing and sales team reach 200K+ impressions and 5K+ follower growth in one month, launch ad campaigns in 3 days, and improve a paid-event funnel to ~39% lead-to-paid conversion.
She shares tech and marketing insights on Instagram and TikTok, with 10K+ followers across both platforms.
About Screate Labs
Screate Labs is building AI-native tools for relationship-driven work.
Its first product, Sidekick Log, is a relationship intelligence layer for your inbox, helping founders and operators track relationship momentum, hidden risks, and next best actions across customers, investors, partners, and teams.
Founded by Hien Nguyen, Screate Labs is part of OpenAI for Startups, Build Club’s Women in AI Accelerator, and an ElevenLabs startup grants recipient.