Making Better AI Decisions with User Research -WORKSHOP by Maryna Popovichenko
Join us for a hands-on workshop led by Maryna Popovichenko, where she'll share a practical, research-led approach to deciding when conversational AI truly adds value.
Workshop Host:
Maryna Popovichenko is a Senior Product and UX Designer and research specialist with deep experience in designing AI-powered user experiences.
Working as a Senior UX Design Consultant at SAP, she helps product teams to translate user research into product decisions and how to integrate AI responsibly into complex products.
What you’ll leave with:
After this workshop, you’ll be able to:
Identify the user’s underlying goal to determine whether AI supports it
Decide when conversational AI actually adds value and when it doesn’t. Risk included
Choose between AI and non-AI solutions based on real user needs
What will happen in the session:
You will explore how user research can be used to guide thoughtful decisions about introducing conversational AI in digital products. Instead of starting from AI capabilities, the session focuses on understanding user context, expectations, and constraints to determine where conversational AI can meaningfully support users, and where other solutions may be more effective.
Participants work with realistic research inputs such as user statements, observed behaviours, and product scenarios to translate user needs into product decisions. Through hands-on exercises, you will practice evaluating whether conversational AI adds clarity, efficiency, or confidence in a given situation, or whether simpler approaches, such as clearer feedback, improved flows, or better information presentation, better address user needs.
The focus is on using conversational AI intentionally, as one of many possible solutions, grounded in real user evidence rather than assumptions.
Learning and development budget:
You can expense this workshop using your Learning & Development budget. A PDF invoice can be issued right after purchase.
Disclaimer: Please note that videos and images will be taken at the workshop. By attending, you consent to the possibility of your photo being captured & shared. If there are any concerns or questions, please get in contact with the AMPLI team.
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🔒 Why Only 20 Spots?
We’re keeping it intimate so you can get hands-on time, real feedback, and meaningful conversations. This is not a conference. This is a builder's room.
📍About Techspace
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🎯 Let’s Build What Others Only Talk About.
P.S. Don’t forget your laptop 👀