Marketing Agents in Prod: AEO Growth & Positioning That Moves Humans — From Leaders Who Have Done It for Lovable, Vercel, Console, Temporal
Two topics every CEO has asked me about this year:
How do I build an AEO/GEO growth engine that actually compounds?
How do I find positioning and messaging that cuts through the noise?
For Session 2 of Marketing Agents in Production, we're bringing in the two leaders who've built the systems that answer both questions.
Update: the event is on Wednesday, 3rd June
1,300 folks registered for the 1st session and several hundred in waiting list. This time we have limited capacity.
Live screen shares. Their real workflows, real tools, real outputs — and honest answers about what broke before it worked.
1. Building closed-loop AEO growth systems with agents
2. Using agents for messaging & positioning that moves humans
This is Tokens of Growth: Humans & Agents series: Rajan and Waqas host this series monthly, bringing in leaders who are at the forefront of AI-native marketing. The belief behind it: you can't retrofit AI into how you work today. You have to reimagine from first principles — and when you do, it makes great marketers capable of things they couldn't do before
Most AI marketing content tells you what's possible. This session shows you what's running.
📅 Wednesday, June 3 · 9:30 AM PT · 1.5 Hour · Free · Virtual
🟠 Marcel Santilli — Co-Founder & CEO, GrowthX AI
Marcel's company GrowthX AI has built the AEO growth engine for some of the fastest-moving companies in AI — Lovable, Vercel, Ramp, and more. Previously CMO at Scale AI and Deepgram.
He'll demo the closed-loop growth system: agents that monitor AEO/GEO signals, synthesize what's breaking through, and trigger content and distribution moves that compound over time. A system — not a campaign.
🟢 Greg Kogan — Messaging Consultant; former VP Marketing at Pinecone
Greg Kogan helps category-defining technical companies develop messaging that moves markets. He previously created the vector database category as Pinecone’s VP of Marketing and has advised 100+ startups including Temporal, Runlayer, Console, Pydantic, and Netlify.
You’ll learn how Greg uses AI agents to develop sharper messaging and positioning faster. You’ll see why the state-of-the-art workflow isn’t handing strategy to AI, but balancing inference, interviews, and intuition to find the clearest, most compelling ideas.
Is this for you?
✦ You lead marketing, dev rel, or growth at an AI company and want to see what AEO/GEO and AI-native positioning actually look like inside a real workflow — not a conference deck.
✦ You've started experimenting with AI tools but haven't cracked what a real, compounding workflow change looks like — one that gets better over time, not just faster.
✦ You're a founder building your first marketing function and want to start AI-native from day one, not retrofit it later.
✦ You've left AI marketing talks with nothing concrete to run on Monday morning.
About the hosts
Rajan Sheth is a developer turned marketer. He was CMO at Together AI, Cohere, and Cline, and previously ran growth at Heroku, helping them scale from $0 to $500M+. He has built GTM engines and category leadership across AI infrastructure, foundation models, and developer platforms, and now partners with a select group of AI-first founders as a strategic advisor and fractional CMO.
Waqas Makhdum is a developer-turned-marketer focused on winning over builders (CTOs, VPs, architects, developers). He led dev marketing, DevRel, and community programs at Nebius, Snowflake (helped grow from ~$96M to ~$2.8B), OpenAI, Dropbox, and AWS building global communities and accelerating growth in AI infra, developer platforms, and LLMs.