How to Build a B2B LinkedIn Engine That Actually Attributes Revenue
Your LinkedIn is getting impressions. Maybe even engagement.
But can you tell your CEO which LinkedIn campaign sourced that enterprise deal last quarter?
Most B2B marketing teams can't. And that gap -- between LinkedIn activity and provable revenue -- is exactly why the channel keeps getting deprioritized at budget time.
The problem isn't LinkedIn. It's how most teams are using it.
In this session of the Growth Show, we're sitting down with Daryna Rodriguez, Marketing Manager at Mercanis in Berlin, to break down what a full-funnel LinkedIn system actually looks like -- one that goes all the way from creative formats and retargeting sequences to closing the attribution loop with real pipeline data.
Daryna has built this from scratch. She knows what formats work, how to structure campaigns for attribution, and how to have the revenue conversation with confidence.
What we'll cover:
-- How to build a full-funnel LinkedIn system from awareness to pipeline
-- The creative formats and campaign structures that drive the best results
-- How to set up retargeting sequences that actually convert
-- Why LinkedIn attribution is broken for most teams -- and how to fix it
-- How to measure LinkedIn's contribution to revenue, not just engagement
Who this is for?
CMOs, VPs of Marketing, and Demand Gen leaders at B2B SaaS companies who are tired of defending LinkedIn spend without the data to back it up.
About the guest
Daryna Rodriguez is Marketing Manager at Mercanis, Berlin. She has built full-funnel LinkedIn systems from the ground up -- covering creative strategy, retargeting, attribution, and pipeline measurement. She brings a practitioner's perspective on turning LinkedIn from a brand awareness play into a channel that finance and sales will actually respect.
About Growth Show
Growth Show is a live webinar series by PipeRocket Digital, built for senior B2B SaaS marketers. Each session features one practitioner, one focused topic, and zero vanity metrics.