Loyalty in an AI age: What media & consumer brands can teach each other about customer growth
Every brand is a subscription brand now.
At 3Search Executive, we spend much of our time advising boards and C-suites on the leadership talent they need to grow.
One thing that has become clear over the years is that the brands that win are the ones that build lasting relationships with their customers, and the leaders who can do that are in high demand. Media owners and consumer brands are tackling the same challenge from different directions, yet rarely share a room.
This event brings those worlds together, giving senior marketers from media, FMCG and D2C brands the chance to learn from each other, explore how AI is reshaping loyalty, and consider what it will take to lead marketing in the years ahead. Dominic Warman and Harrison Knowles will be joined by a leading panel comprised of:
Kevin Addley, former SVP Consumer at Future & UK Country Manager at Audible
Jess Burney, Managing Director, Customer Marketing & Subscriptions at Immediate Media
Janis Thomas, Chief Marketing Officer at Clothes Doctor
Together, they'll explore:
What can FMCG and D2C brands learn from media owners who have built loyalty for decades, and vice versa?
How is AI changing the way brands acquire, understand and keep customers, and where does the human touch still win?
With acquisition costs rising, how do leaders shift the focus and budget from winning customers to keeping them?
What skills, mindset and team structures will tomorrow's marketing leaders need to succeed?
Join us to hear all of this live and ask your own questions to our panel. Secure your place today by registering your details below!