Hands-on Masterclass: AI Augmented Marketing

​ABOUT EVENT

A practical, hands-on masterclass for marketing professionals. Focused on building agentic workflows, prompt engineering, and real marketing scenarios. Designed to make you the indispensable person in the room.

​Marketing is changing faster than most teams are prepared for.

​87% of marketers already use generative AI in their workflow — yet only 17% have received any job-specific AI training, and 58% call the skills gap their single biggest AI challenge. This masterclass exists to fix that. In one day, you'll move from AI-curious to AI-ready.

​What You'll Cover

​6 hands-on modules across the full marketing lifecycle:

• ​What AI Actually Is

• ​Generative AI and the Craft of Prompting

• ​Hands-On: Five Generative AI Builds

• ​Agentic AI — When Software Starts Doing

• ​Hands-On: Design Your Own Marketing Agent

• ​Building Your Marketing AI Roadmap

​Leave with workflows. Not notes.

​Five working artefacts you take home:

• ​The Marketing Prompt Library

• ​The Prompting Card

• ​The Marketing AI Use-Case Map

• ​The Agent Design Canvas

• ​Your draft Marketing AI Roadmap

​Who Should Attend

• ​CMOs, Marketing Directors, Heads of Marketing

• ​Brand Managers, Product Marketing leads

• ​Digital Marketers, Performance Marketing & Growth leads

• ​Content, Communications & Brand Storytelling professionals

• ​Marketing Analytics, Insights & Consumer Research leads

​No coding required — just curiosity and an open laptop.

​What's Included

​Half-day Masterclass · Hands-on Exercises · Refreshments · Certificate of Completion · Access to Post-masterclass Resource Library

​For more details, visit manabulabs.com/ai-augmented-marketing