

What Primary Data Really Means For Natural Fibres
This event is part one of FiberWay's monthly series on sourcing and compliance for natural fibres.
Your sourcing team needs to prove its sustainability credentials. To do so, you need primary data, and most brands don't have it.
A supplier form is not primary data. A certificate is not primary data. A regional average is not primary data.
For us, primary data is the farm speaking for itself. Collected there, while it's happening, by someone the farmer trusts. For your compliance team, that's proof. For your sourcing team, that's a farm you can buy from.
In this session, Veronica Lopez, founder of FiberWay, takes you from the cotton fields of northern Mexico to the decisions your teams make every day. We'll walk you through the data you can collect from a textile fibre farm and why farmer trust is key.
You'll leave knowing
What primary data is, and what it isn't, and why supplier data usually doesn't count
How one farm record can answer your compliance questions and your sourcing questions at the same time
How FiberWay Source can help with your supply chain data collection
Who it's for
Impact, sustainability, sourcing and product teams at fashion and textile brands. Spinners and mills. Anyone who has to stand behind a claim about natural fibres.
Speaker
Veronica Lopez, Founder and CEO of FiberWay Source. She led Mexico's first GOTS organic cotton certification project and spent four years in financial due diligence at KPMG. FiberWay measures natural fibre production farm by farm, every two weeks, during the season.
After the event
If you want to talk about your own sourcing or compliance issues, you can book a 30-minute call with Veronica.
If you have any questions about the event, don't hesitate to get in touch with hello@fiberwaysource.com