Altera Lunch & Learn: From Product Photo to Video Ad

​We're taking a still image and turning it into an ad using generative AI tools, and covering the part that trips everyone up: which is keeping your product and your look consistent from one shot to the next.

​One hour, over lunch, and you leave knowing how to do this yourself.

​Who it's for

​Founders and small business owners who need marketing content and don't have a production budget. No filmmaking background required, and no prior AI experience needed. If you're starting from zero, we cover the prompt structure at the top so you're not behind. We will provide you with an image of a product for the class.

​What you'll leave with

• ​The five-part prompt structure for generating images that look like your brand

• ​How to take a still and turn it into a moving shot

• ​What actually breaks consistency between shots, and how to hold your product and style steady

• ​A short video snippet built from your product, and the skills to keep making them on your own

​Before you come

​Pick a video tool. If you're ready to commit, we use and recommend Runway. Use code GONZALEZ25 for 25% off any plan. OpenArt/Magnific is another solid option with many models.

​If you'd rather not pay yet, these have free tiers that will get you through the session:

• ​Hailuo (MiniMax): unlimited watermarked clips, plus a few clean ones daily

• ​Kling: six generations a day, strongest at holding a character consistent

• ​Krea: free tier with several models in one place

• ​Higgsfield or Artlist: varying free trials

​Schedule

​12:00 Prompt structure recap
12:10 Image to video, live walkthrough
12:30 Build your own
12:50 Shares and questions
1:00 Close

​About Altera

​Altera is a creative innovation ecosystem in Atlanta where filmmakers, technologists, and companies explore emerging tools and build the future of storytelling. We teach this work and we do this work. If you want to go deeper, our workshop series runs on from here. If you'd rather have it made for you, our studio produces generative campaigns for brands.

Lunch not provided. BYOL.