The Secret Sauce to Cracking the 10% MICROSOFT x SSE BL NTW LUNCH SIDE EVENT

Name: The Secret Sauce to Cracking the 10% MICROSOFT x SSE BL NTW LUNCH SIDE EVENT
Start: 2026-09-09T12:00:00.000+02:00
End: 2026-09-09T13:00:00.000+02:00
Location: Regeringsgatan 25

Hosted by SSE Ventures & SSE Business Lab, Nordic Tech Week & Sofia Andersson

Regeringsgatan 25

Stockholm, Sweden

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About Event

LUNCH SIDE EVENT TO NORDIC TECH WEEK AT MICROSOFT OFFICE

The Secret Sauce to Cracking the 10%: What Winning Startups Do Differently

90% of startups fail. Some within the first year, others a bit later. The “secret sauce” behind the ones that make it? About as guarded as the Coca-Cola recipe.

We’ve brought together some of the sharpest voices in the Swedish startup ecosystem to share what actually sets the top 10% apart. What do they look for? What needs to be in place to truly make it?

At Microsoft, we meet 1000+ startups every year. We’ve worked closely with many and we’ve seen what separates those that take off from the rest.

Join us for lunch with SSE Business Lab & Microsoft and get a clearer view of what it actually takes. Direct from the unicorn birthplace.

After supporting ~ 400 companies, where unicorns like Klarna, Legora, Voi & BudBee have started, what is SSE Business Labs, one of Europe’s top 10 leading incubators, really betting on? What early signals hint at unicorn potential?

Location

Regeringsgatan 25

111 53 Stockholm, Sweden

Hosted By

4 Going

Tech