From Data to Deals: Will Allred on Smarter Outbound with Lavender + Smartlead

​Cold email isn’t guesswork — it’s data-driven.

​In this Office Hours, Will Allred (Co-Founder & COO @ Lavender) shares the latest trends from Lavender’s dataset (billions of emails analyzed), explains the “why” behind Ora, and shows how you can bring these insights into your Clay campaigns or outbound workflows powered by Lavender + Smartlead.

​What you’ll learn:

​✅ Cold email trends Lavender is seeing right now
✅ What Ora does differently (and why it matters)
✅ How to apply these insights to Clay workflows
✅ How Lavender + Smartlead work together to boost results

​Event Details:

​📅 Wednesday, Sept 3, 2025
🕚 11 AM EST | 8:30 PM IST | 3 PM GMT
📍 Live Zoom Webinar

​👉 Save your spot and learn what the data says about better outbound.