Build a Lead Strategy Magnet with Claude
In this free session, Rafa shows how a small free tool can fill your pipeline: isitshippedyet.com finds business ideas, scores them, and feeds a stream of LinkedIn posts that send readers to the site, where some of them buy the Pro plan.
Built with Claude Code, by a non-developer, in front of you.
Why this matters
Most lead magnets are a PDF that someone has to promote by hand, week after week. A free tool people actually use is a stronger offer, and Claude can run the content side: finding topics, checking them, and writing the posts that point to it.
This session shows that loop working on a real product, from first idea to paying customer.
What we'll cover
How the content engine searches for business ideas and evaluates each one
How Claude turns a scored idea into a LinkedIn post that mentions the site
Why the free idea check works as a built-in lead magnet: it is the thing the posts promote
How visitors move from the free analysis to the Pro plan
How it was built with Claude Code, and what to change to adapt it to your own product
What you'll leave with
A repeatable lead magnet strategy you can copy: a free tool, an automated content engine to promote it, and a clear path from free user to paying customer.
The hosts
Rafa Romero is co-founder of Happy Operators, where he teaches operators, marketers and founders to build with AI without a dev team.
15 years in digital marketing, 30+ products shipped, non-developer who builds with Claude every day. Official Stripe Community Builder; faculty at EAE Business School; builder of Hapi (local-first voice app for Mac).
About Happy Operators
Happy Operators is a Barcelona-based studio that helps non-technical teams put AI and automation to work.
Founded by Rafa Romero and Matt Roberts, it runs cohort courses on Maven, hands-on workshops in Barcelona, and bootcamps for companies that want their teams building with Claude rather than just chatting with it.
Sessions like this one are free and practical: one real use case, built in front of you.
Stay in the loop
AI & The Rest: our community of 600+ operators, marketers and founders sharing what they're building with AI.
The weekly digest: one email a week with what we're testing, what worked, and the next free sessions.
See you on the 28th.