Building AI Products People Can Trust
AI products can tick all the compliance boxes… and still fail when they reach real users.
Why? Because risk doesn’t live only in the model — it surfaces at the interaction layer, where real user behaviour, edge cases and drift undermine trust over time.
Drawing on 17 years across product strategy, behavioural research, and AI governance in global technology organisations, Sara Portell walks through common ways AI products break down in production. She will introduce a practical framework for catching these failure modes early, translating regulatory and ethical requirements into product-level decisions, and building the governance foundation needed to sustain trust beyond launch.
What we’ll talk about
How designers and researchers can prepare for AI-related challenges
What it really means to work with AI in practice
How AI connects with research, behaviour, and decision-making
Event details
🗓️ NEW DATE 👉 May 13th - 18:30
📍 Nagarro Lisbon Office - R. Cap. Leitão 21
🗣️ Language: English
Agenda
30 min talk
15 min Q&A
Networking & chats at the end ✨
About Sara
Sara is a behavioural scientist and AI strategy and ethics practitioner with 17 years of experience helping organisations understand how people interact with AI, and what that means for product design, risk, and responsible innovation.
Her career spans across world's leading technology companies, including Shopify, Expedia, F-Secure, and Unit4, where she has worked at the intersection of behavioural research,UX, product strategy, and organisational change. She brings a combination of academic depth and hands-on practice: holding an MSc in Strategy and International Business (ESSEC) and an MSc in Behavioural Science (LSE), she is currently completing doctoral research in Psychology and AI at Universidade Católica Portuguesa.
Sara is an Oxford-certified AI ethicist and an ISO/IEC 42001 AI Management Systems auditor. She is the founder of Human-Centric Responsible AI and co-founder of the AI Ethics Consortium, initiatives dedicated to helping organisations navigate where AI risk emerges in practice, and how to build AI experiences that are safe, ethical, and regulation-ready.
See you there! 🙌