Cover Image for Is It Real or Is It #Spons? Navigating Truth in the Age of Influencers
Cover Image for Is It Real or Is It #Spons? Navigating Truth in the Age of Influencers

Is It Real or Is It #Spons? Navigating Truth in the Age of Influencers

Hosted by Lily Reilly & Khyle Hannan
Registration
Welcome! To join the event, please register below.
About Event

Ever bought something because an influencer recommended it? You're not alone—and it wasn't an accident.

Discover the multi-billion dollar business hiding in your feed. This interactive workshop reveals how influencers actually make money, what brands pay for a single post, and the psychology behind why we trust people we've never met.

You'll learn to: Spot undisclosed paid partnerships instantly - Understand FTC regulations brands are breaking - Evaluate online recommendations critically - Navigate the digital marketplace as a savvy consumer or ethical creator

Location
Research & Teaching Hub, Snell Library 215