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Is It Real or Is It #Spons? Navigating Truth in the Age of Influencers
Hosted by Lily Reilly & Khyle Hannan
About Event
Ever bought something because an influencer recommended it? You're not alone—and it wasn't an accident.
Discover the multi-billion dollar business hiding in your feed. This interactive workshop reveals how influencers actually make money, what brands pay for a single post, and the psychology behind why we trust people we've never met.
You'll learn to: Spot undisclosed paid partnerships instantly - Understand FTC regulations brands are breaking - Evaluate online recommendations critically - Navigate the digital marketplace as a savvy consumer or ethical creator
Location
Research & Teaching Hub, Snell Library 215
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