Masterclass - Long terms vs short term: Where to focus for business growth?

​B2B companies are missing the plot: research shows that long-term campaigns are 3 times more likely to drive market-share growth, and 60% more likely to deliver profit improvement. Long-term branding campaigns that create an emotional connection with your buyers build mental availability and drive business effects like revenue, profits, and market share growth. 

Despite the evidence, B2B marketers face increasing pressure to deliver results this quarter, not the next one, or the following year. Most business owners evaluate marketing budgets through the lens of direct outcomes: “What will we get from this investment?” In turn, marketers focus a lot of energy on sales activation campaigns with short-term gains to secure leadership’s buy-in. 

​But what if there’s a way to play the long-term game, while also linking marketing to business growth in the short term?

​Hosted by STOICA.CO with special guest Richard Parsons, Founding Partner of True Agency, this masterclass explores the five laws of growth, why effectiveness matters, and shows you how to balance brand and lead generation for optimal growth.

​Richard will share his insights into how successful marketers build growth for the businesses they work in, with a mix of long-term and short-term strategies, aimed at building the brand.