

How to use Hermes Agent to generate unlimited leads with Michel Lieben (ColdIQ)
We’re teaming up with Michel Lieben from ColdIQ for an epic session on one of the biggest shifts in GTM right now: AI agents becoming real operating systems for growth teams.
In this webinar, we’ll continue our focus on agents and go deep on how to build a Content OS with Hermes. Think ideas, SOPs, research, brand context, live market signals, briefs, drafts, approvals, and content workflows all connected into one system your agents can actually run.
This won’t be another “AI writes your LinkedIn posts” session. Max and Michel will break down how modern teams can use agents to build a faster, smarter, more context-aware content engine.
You’ll learn:
- How to think about a Content OS
- How Hermes can power agent-led content workflows
- How SOPs, signals, and brand context fit together
- How ColdIQ is thinking about AI-native GTM systems
- Why agents are becoming the new operating layer for content teams
If you’re building with AI agents, this is one to be in the room for.