Agent-to-Agent Buying: How to Get Picked by AI
Thursday, March 5 · 12:00–1:00 PM ET
Live on Zoom (recording available for all registrants)
Live data + Q&A
In this masterclass, I’ll break down what happens when the “buyer” isn’t a person scrolling search results anymore, it’s an AI system evaluating options on their behalf. We’re entering an agent-to-agent world: a buyer delegates research, comparison, and shortlisting to an assistant, and that assistant increasingly talks to other agents (product, pricing, support, procurement, even implementation) to decide what gets recommended.
If your strategy is still built around winning clicks, you’re optimizing for the wrong interface. The new game is getting selected inside an automated evaluation layer: how AI systems qualify brands, what they use as proof, which signals create eligibility, and what causes silent exclusion even if you “look good” on the surface.
What we’ll cover
What “agent-to-agent buying” is and why it’s showing up in B2B and B2C now
How AI assistants build shortlists: constraints, tradeoffs, and decision rules
The new conversion path: prompts → evaluations → recommendations → actions (often without a click)
What gets you recommended vs. what gets you filtered out without you realizing it
The difference between being mentioned and being eligible
The signal categories AI trusts most: corroboration, consistency, third-party proof, and entity clarity
How your website, reviews, docs, pricing pages, and comparisons get “read” by machines
Content formats that influence AI decisions in 2026: “best for” pages, category maps, comparisons, validation assets, proof narratives, and implementation detail pages
The role of structured data, product facts, and “retrieval-ready” content in agent evaluation
How to monitor competitors: who gets recommended, how often, and for which use cases
What to track when the click disappears: recommendation share, shortlist frequency, and trust coverage
A practical 2026 action plan: the highest-leverage changes you can make in the next 30–60 days
Live data walkthroughs so you can see agent behavior in the real world, not in theory
Do I need to be a Pavilion member?
No. Everyone is welcome.
Why should I listen to you?
I built and sold a company powered by industry-leading SEO where roughly half of all pipeline came from organic.
Now I run Open Forge AI, a platform of AI agents that grow your AI brand visibility.
I see what’s happening across hundreds of companies and categories every single day.
Who is this for?
Founders. Marketers. CMOs.
Anyone who cares about the future of AI-driven discovery and wants to win when the “buyer” becomes an automated evaluator.
Do I need to be technical?
No. This is built for builders and operators.
When and where?
Thursday, March 5 · 12:00–1:00 PM ET
Live on Zoom. You’ll receive a calendar invite and link after registering.
How long is it?
One hour. Fast, practical, and focused.
Will there be a recording?
Yes, recording available for all registrants.
Is it free?
Yes.
Will there be Q&A?
Yes. Bring your questions about your category, your current funnel, what AI is “reading” about you, and what you should change to get picked when agents become the decision-makers.