Pricing Roundtable - July 2026: The B2B SaaS Pricing Crisis

​B2B SaaS pricing is under simultaneous pressure from the top line and the bottom line: customers are getting more done with fewer seats, while vendors are absorbing token costs.

The result is deteriorating Gross Revenue Retention, putting even more pressure on Net Revenue Retention with few avenues to turn.

In July's Pricing Roundtable, Garrick van Buren (PricingFromTheStart.com) and Fred Penteado (129Advisory.com) will lead a discussion on the mechanics of the squeeze, where organizational alignment breaks down, and the path to growth.

If you lead B2B SaaS - strategy, product, marketing, sales - join us and share your perspective.