Can AI Be Your Marketing Partner?
From campaign ideation to audience insights, AI is becoming part of the marketer's toolkit. Hear from marketers across industries as we consider what it means to collaborate with AI in marketing.
More About the Sharings
Hamidah Aidillah Mustafa (Founder, Parrot Social) and Pulse Tan (Managing Director, NinetyOne) will share on "Understand Your Customers, Then Act On It. A Practical Session For Small Teams."
Can AI be your marketing partner? Not a replacement, a partner. In two focused halves, Hamidah and Pulse Tan take you from understanding your customers to acting on that understanding, with AI doing the heavy lifting and a human keeping control.
First, Hamidah shows how AI makes consumer research that used to need a team or a budget reachable for a small business: social listening, sentiment, and trend-spotting that tell you who your customers are and what they care about.
Then Pulse Tan shows how to act on it: using AI agents to find the people signalling a purchase right now, in places no human could watch around the clock, and turning that into outreach you have reviewed and approved. Expect a live look at how this works in practice.
It is practical and example-led, built for founders and small teams rather than data scientists. We will open by hearing how the room currently does its marketing, so come ready to compare notes.
Kishan S. (Founder, Analytico AI) will share on "AI Agents for Marketers: Automating Execution, Freeing Strategy."
Marketers spend too much time on execution (updating websites, tracking trends, drafting posts) and not enough time on the work that actually moves the needle. Kishan will demonstrate how AI agents can take over the repetitive, manual tasks that slow marketing teams down, and close with practical takeaways on what this means for the audience's day-to-day marketing work and where they can start experimenting today.
Kishan will showcase two agents in action:
- Website Content Management Agent: Make live website changes through a plain-language Telegram message. No developers or CMS needed. The audience will see website updates happen in real time, triggered by a simple chat message.
- Social Listening + Content Creation Agent: A fully automated loop via Telegram. The agent shares weekly social media trends, drafts on-brand content tailored to those trends, seeks approval, and publishes to social media, all with minimal human input beyond reviewing and approving posts.
Fatima Rizwan (Founder & CEO, Okara) will share on "The AI CMO: Replacing the Marketing Stack with Agents"
Okara uses a team of specialised AI agents covering SEO, GEO, social, and content to run marketing end-to-end, without a traditional marketing hire. In this session, Fatima will walk through how they replaced the conventional marketing stack with an agent-based system built for founders and small teams.
Drawing on lessons from their own launch (including 13 million organic video views), she will share a live demo and practical insights on how AI agents can handle the full marketing workflow, from content creation to distribution and optimisation.
More About the Speakers
Hamidah Aidillah Mustafa is the Founder of Parrot Social, a Singapore data analytics firm that uses AI for market research and consumer intelligence, with a focus on making those insights affordable for smaller businesses. She is an Adjunct Lecturer at the Singapore University of Technology and Design (SUTD) on its Sentiment Analytics and Social Media masters programme, and was named one of Singapore’s Top 100 Women in Technology in 2023. At Lorong AI, she shows how AI makes consumer research accessible to small teams: social listening, sentiment, and trend-spotting that reveal who your customers are and what they care about, without a data department.
Pulse Tan is Managing Director of NinetyOne (91 Branding & Marketing), a Singapore communications agency that works with institutions under heavy oversight: universities, town councils, and public agencies. He chairs the Digitalisation, AI and Cybersecurity (DAIS) Action Group on the ASME Executive Council, which helps Singapore’s smaller firms adopt AI safely and affordably, and has taken that work to the AIFA 2026 stage. He is also the founder for Scout AI, an agentic tool that hunts customers for you on social media based on their past buying signals from their user generated content.
Kishan S. is the Founder of Analytico AI, a Singapore-based AI agent development company building custom agentic workflows and conversational AI applications. With 18 years at the intersection of AI, marketing technology, and data, he has led performance marketing and analytics initiatives at Amobee, Golin, and Datalicious including driving measurable impact through data-driven campaign management, social listening, and audience solutions across Southeast Asia. One of the early builders of AI-powered automation for regional enterprises, he now channels that experience into developing AI agents that help marketing teams move faster, with less manual effort.
Fatima Rizwan is the founder & CEO of Okara - the AI CMO that helps small teams crack growth and distribution without spending thousands of dollars on agencies and multiple subscriptions. She previously took TechJuice to 13M monthly visitors (acquired) and scaled Metaschool to 180K developers. Backed by Sequoia India and DCG.
More About the Series
Curious about the growing world of AI tools and how they’re shaping different industries? AI ToolsDays is our beginner-friendly, demo-focused series organized around specific themes, showcasing AI tools in action through practical walkthroughs and real-world use cases.
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