From Search to AI Discovery: How to Make Your Brand Easier to Find Online
People no longer just "Google it." More and more, they ask ChatGPT, Claude, Gemini or Perplexity for recommendations and get one direct answer instead of ten blue links. If your brand isn't part of that answer, you're invisible to a fast-growing share of your audience.
This practical masterclass shows how online discovery is changing and what you can do about it. You'll learn the SEO basics that still matter, how AI-powered search and answer engines decide which brands to mention, and how to structure your website, content and online presence so both search engines and AI tools can find, understand and recommend you.
What you'll learn
How discovery has shifted from traditional search to AI-generated answers
The SEO fundamentals that still matter: keywords, on-page optimisation, site structure and authority
What Generative Engine Optimisation (GEO) is and how AI tools choose which sources to cite
How to create clear, credible content that both people and AI can trust
Quick wins for your Google Business Profile, reviews, social profiles and brand mentions
Simple ways to check how visible your brand is in search and AI tools today
Who should attend
Marketers, content creators and digital strategists
Founders, entrepreneurs and small business owners who want more customers to find them
Freelancers and professionals building a personal brand
Anyone who manages a website or online presence
What to bring: A laptop, and your website or social profile if you have one, so you can apply the tips live. You don't need any technical or SEO experience.