Going Beyond Usability: Deeper Insights from User Research
Join us at Gong for another Talking Research meetup that is all about UX Research! Meet fellow researchers and other people who do research, and hear from our Smadar and Shai about their research practice.
*The meetup will be in Hebrew
Link for joining online (broadcast starts at 19:00): gong.zoom.us/j/93893185212
From feedback to feature: Building design partnerships in Gong
Smadar Bar Yochai, Senior product designer (AI) @Gong
“Creating raving fans” is one of Gong’s core values, driving our product teams to integrate design partnerships as a fundamental component of the feature development lifecycle. In her talk, Smadar will explore the Gong approach to identifying, engaging, and maintaining successful design partnerships with their customers. Sharing real-world examples, she will talk about their tools for conducting discovery research, prototype validation, and mostly, maintaining continuous feedback loops that drive product innovation and improvement.
Beyond UI: The critical role of context in UX research
Shai Shapira, UX Researcher @Viber
When facing challenges in the fast-paced world of product development, it’s common to look for solutions focused on the user interface. However, more often than not, the UI is just the tip of the iceberg, and the real problems stem from user experiences outside of the digital interface. In this talk, we’ll delve into the importance of expanding our perspective to understand the broader context of our users. Shai will explore how contextual factors can undermine solutions that seem like easy wins, as seen in the effects of local market characteristics and usage patterns, competitive landscape, user habits, and general product perception. Additionally, he will share tips on leveraging research to uncover crucial information that may go unnoticed in usability studies. Join us to learn how a holistic approach to UX research can save effort, time and money by avoiding the wrong solutions.
Agenda:
18:30 - Networking over food and drinks
19:00 - From feedback to feature: Building design partnerships in Gong by Smadar Bar Yochai
19:30 - Beyond UI: The critical role of context in UX research by Shai Shapira
20:00 - Q&A