​Austin's AR & VR Mastermind is an open, community-driven gathering for anyone building, exploring, or deploying immersive technologies.

​THIS MONTH: De-risking XR Through Game Design: Applying Jesse Schell's Framework to Spatial Product Development

​XR products consistently hit adoption walls because teams ship without the design fundamentals that game studios refined decades ago. Drawing from Jesse Schell's "Art of Game Design," this talk demonstrates how XR teams can utilize established game design lenses to validate concepts more efficiently, reduce build risk, and deliver experiences that users actually return to. Attendees leave with a lens-based critique framework they can apply to their next XR product decision.

​EJ Colina is a senior product designer based in Austin with 9 years in design, 4 in product, spanning B2B platforms, marketplaces, and gameplay systems. He studied game design, has shipped multiple games (including TRASH, 3rd place at PlayStation MetaHack 2023, built in PlayStation Dreams Engine), and mentors at the Indie Game Academy.

LinkedIn: https://www.linkedin.com/in/ej-c-988506182/

​Open to all, ATXR is designed with enterprise teams and XR developers in mind. This FREE professional mastermind brings together professionals across AR, VR, spatial computing, and 3D platforms to share insights, discuss real-world use cases, and collaborate on what’s coming next.

​Expect thoughtful conversation, peer learning, and meaningful connections within Austin’s growing immersive tech ecosystem.

​Join us every first Monday of every month from 7:00 PM to 9:00 PM at the Capital Factory (701 Brazos St.) in the heart of Austin on the 5th Floor (Padawan).

​If you have a experience you are working on, bring it by to test it with us. If you have your own headset, also bring it with you.

​Thank you to STATION Austin for sponsoring ATXR: Austin's XR Industry Mastermind. Station Austin is the center of gravity for entrepreneurs in Texas. They bring together the best entrepreneurs in the state and connect them with their first investors, employees, mentors, and customers. To sign up for a Station Austin membership, click here.

​Questions? Want to present at an upcoming meeting?

​Reach out to David Nassau on LinkedIn: https://www.linkedin.com/in/nassau/