

Fable Innovations x House of PRSM: Private Executive Dinner
How United Rentals Put AI to Work
A private dinner for 25 operations and technology leaders
Thursday, October 15 · 6:30–9:45 PM · Private SoHo loft
What does it take to put AI to work inside the world’s largest equipment rental company-a business with $16.1 billion in annual revenue?
Join United Rentals and Fable Innovations for a firsthand case study over dinner: what they’ve built together, the operational results so far, and lessons other leaders can apply inside their own organizations.
Then we’ll open the table to a candid conversation about where AI is creating value, where it’s falling short, and how to decide what to automate next.
Hosted in a private SoHo loft, the evening brings together 25 senior executives and operators for cocktails, passed hors d’oeuvres, and a three-course dinner with wine around one long table.
The evening
6:30 PM - Cocktails + hors d’oeuvres
7:15 PM - Seated dinner + conversation
9:45 PM - Evening concludes
Hosted by
Fable Innovations × House of PRSM
Dress: Business cocktail
Request a seat to join us. Attendance is limited to 25 guests and subject to approval. The exact address will be shared upon confirmation.