Make Your Packaging Interactive - A Hands-On AR Workshop with HOVARLAY
Hey @everyone,
What if the packaging you design could respond to the person holding it?
In this free 2-hour workshop, you will learn how Augmented Reality is transforming static packaging into an interactive consumer touchpoint. You will build one yourself, on a real product, and see the data it captures.
No coding. No technical 3D software. Just your laptop, your phone, a product, and 2 hours.
What You Will Do
• See live AR packaging demos. Scan real products and watch them come alive.
• Build your own AR packaging experience from scratch. No coding required.
• Discover how brands are using interactive packaging to capture first-party consumer data at a fraction of the cost of digital ads.
• Walk away with a working prototype you can share with your team the next morning.
Bring your laptop and a product or packaging sample with a flat (non-curved) surface. You will log in to the HOVARLAY platform and build an AR experience on it during the workshop, then see exactly how many consumer contacts it could be capturing. We will provide packaging samples for those who do not bring their own.
Event Details
Date: Wednesday, 7 May 2026
Time: 7:00 PM to 9:00 PM
Venue: MAGES Institute of Excellence, 2 Orchard Link SCAPE, #05 - 10 (Near Somerset MRT), 237978
Price: Free
What to bring: Your laptop, your phone, and a product or packaging sample with a flat surface (recommended but not required)
About the Speakers
Brian Tay - Co-Founder of HOVARLAY, Brian specialises in helping brands and organisations integrate augmented reality into physical products and packaging. His work focuses on enhancing consumer engagement, enabling first-party data capture, and extending brand touchpoints beyond traditional channels. He has collaborated with brands across retail, FMCG, and technology to deliver practical, scalable immersive solutions.
Kimming Yap - Kimming Yap is Co-Founder of HOVARLAY and Managing Director of Creativeans, an award-winning branding and design consultancy. With over 15 years of experience in branding, design, and innovation, he has helped businesses build stronger brands and more meaningful customer experiences across industries.
Hosted by MAGES Institute of Excellence in partnership with HOVARLAY Pte. Ltd.