WEBINAR: How to sell the outcome and not the product
Nobody buys the tech. They buy the feeling the tech gives them.
The projects that win on messaging are the ones who figured out what their product actually means to someone's life, then led with that. The ones that lose are still explaining how their protocol works to people who never asked.
Shann Holmberg and Jack Haldorsson have spent years watching crypto projects get this wrong and helping them fix it. This session is a practical breakdown of how to build messaging that makes the technology disappear behind the feeling it creates.
About Your Speakers
Shann Holmberg is Co-founder and Managing Partner at Lunar Strategy, working with 250+ crypto projects since 2019 across DeFi, infrastructure, AI, and beyond.
Jack Haldorsson is Co-founder and Managing Partner at Lunar Strategy, active in crypto since 2017, overseeing business development and full-stack growth across 100+ Web3 projects.
Session Overview:
Shann and Jack will walk through why feature-led messaging fails, what benefit-led messaging actually looks like in practice, and how to apply it to a crypto project at any stage. They'll use real examples from crypto and tech, break down the framework, and show you how to find the "margaritas in Bahamas" for your own product.
Live Q&A to close.
Date: Friday, June 5 | 10:00 AM GMT+1
Format: Free online stream via Google Meet
Whether you're a founder, marketer, or growth lead at a crypto project, this one's for you.
Spots are limited.