Intentionally creating & closing ICP deals | Pipeline and Pints Series Episode 3
Most pipeline problems come down to one of two things. The wrong accounts, or the right accounts worked the wrong way. One night, three operators, and a straight conversation about fixing both.
This isn't a pitch and it isn't a webinar with a bar tab. It's a working session for sales leaders on how to intentionally create and close ICP deals, followed by drinks and the people worth having them with.
On the panel
Adam Kay, CRO at GoodFit, on getting the right accounts into pipeline before a rep ever touches them. Why industry and headcount filters aren't enough, and how mapping and scoring your real ICP stops your team burning cycles on deals that were never going to land.
Simon Watson, Founder at R&B, on what it takes to build pipeline you can stand behind when you're the one accountable for it. The founder's view of ICP: every deal that shouldn't be in the funnel costs you twice, once in the chase and again in the forecast.
Jake Kitchiner, Founder at ChannelCrawler, on finding and qualifying the right accounts in a market where everyone is working the same lists. What changes when your targeting is built on real signal rather than firmographics everyone else already has.
Hosted by Hitesh Kapadia, CRO at getReece.ai, keeping the panel honest on the question that runs through all of it: right account, right move, right time.
The format
Doors 5:00 PM. Talks 6:00 PM. A tight panel, then food, an open bar on beer and wine, and time to actually talk to your peers. Senior commercial leaders, SaaS, no fractional-CRO filler.
Who it's for
CROs, VPs of Sales, and the people accountable for the number. If you own pipeline and forecast, this room is yours.
The details
Thursday 16 July 2026
The Fellow, 24 York Way, King's Cross, N1 9AA
Doors 5:00 PM, talks 6:00 PM
Limited to 40 spots. We're selective on the room, so register early and we'll confirm.
Brought to you by TitanX, getReece.ai, and GoodFit.