The AI Agent Workshop: How To Build A 1-person PLG Team
This workshop will fundamentally change how you think about Product-Led Growth. Most SaaS teams assume PLG requires:
a full growth squad
endless experiments
complex tooling
months of setup
That used to be true. It’s no longer the case. AI agents are quietly turning PLG into a force multiplier 👉 allowing a single operator to do the work of an entire growth team.
But here’s the problem:
Every SaaS company is talking about “AI agents.”
Very few are using them in ways that actually move revenue. Most teams are either:
experimenting in isolation
building agents that don’t connect to the product
or automating low-impact work that doesn’t change outcomes
And users can feel it.
The new reality of PLG:
The fastest-growing PLG companies aren’t hiring faster.
They’re building agent-powered systems that:
shorten time-to-value
remove manual growth work
adapt the product experience in real time
That’s how you build a 1-person PLG team.
Hey, I’m Wes Bush, Bestselling author of Product-Led Growth and The Product-Led Playbook. I’ve helped 400+ SaaS companies improve activation, retention, and monetization.
On February 12th, I’m hosting a free, private workshop with Jacob Bank from Relay.app on how to build a 1-person PLG team using AI agents. Jacob has not only built one of the leading AI agent platforms out there, he's operating and growing Relay.app with a small team of humans, and 100+ AI agents. In this live workshop, you’ll learn:
✅ How AI agents are reshaping Product-Led Growth
→ Why PLG no longer requires large teams
→ How agents replace manual growth workflows
→ Where humans still matter (and where they don’t)
✅ The highest-leverage AI agent use cases you can deploy today
→ Agents for onboarding, activation, retention, monetization, and expansion
→ What’s realistic right now vs. what’s still experimental
→ Which agent ideas are worth ignoring
✅ How to connect agents to your product experience
→ Feeding agents real product context and user behavior
→ Using agents inside the product — not just behind the scenes
→ Avoiding the “automation without impact” trap
✅ How to operate PLG as a solo operator
→ What a 1-person PLG system actually looks like
→ How to prioritize agents by ROI
→ How to scale impact without scaling headcount
You’ll leave with:
a clear mental model for agent-powered PLG
concrete examples you can apply immediately
a practical roadmap for building your own 1-person PLG team
🎟️ Reserve Your Free Spot
Live attendance is FREE
Recording + slides available after the session
Limited seats to keep it interactive
Bonus resources shared live with attendees
You can’t afford to miss this.
See you live,
– Wes
Word of caution → If your PLG motion still depends on manual analysis, dashboards, and one-off experiments, this workshop may feel uncomfortable. In a good way.