

Where Fans Go When There's No Resale
When a platform offers no official way to resell, the ticket doesn't disappear, the fan does. They end up on an external platform, often paying double for a ticket a scalper bought first, with no official channel to turn to. Dave Wakeman and Martin Haigh trace that chain reaction: how the absence of official resale hands fans over to scalpers and inflated markets, why that is a customer experience failure before a pricing one, and what the landscape of options looks like, honestly, without selling anyone anything. 30 fast, candid minutes.
3 TAKEAWAYS
1. Having no official resale channel is not neutral, it actively pushes fans into overpriced, scalper driven external markets.
2. Bringing resale in house is first a fan experience and fairness fix, before it is ever a revenue play.
3. An honest map of the options out there, judged on the fan experience rather than the marketing.