Cover Image for Where Fans Go When There's No Resale
Cover Image for Where Fans Go When There's No Resale
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Where Fans Go When There's No Resale

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About Event

When a platform offers no official way to resell, the ticket doesn't disappear, the fan does. They end up on an external platform, often paying double for a ticket a scalper bought first, with no official channel to turn to. Dave Wakeman and Martin Haigh trace that chain reaction: how the absence of official resale hands fans over to scalpers and inflated markets, why that is a customer experience failure before a pricing one, and what the landscape of options looks like, honestly, without selling anyone anything. 30 fast, candid minutes. 

3 TAKEAWAYS

1. Having no official resale channel is not neutral, it actively pushes fans into overpriced, scalper driven external markets.

2. Bringing resale in house is first a fan experience and fairness fix, before it is ever a revenue play.

3. An honest map of the options out there, judged on the fan experience rather than the marketing.

Location
meet.google.com/uom-vxsd-ymm
Avatar for menta tech
Presented by
menta tech
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