How E-Commerce Stores Scale to €1k/Day — and Why Most Fail Before They Get There

​Most e-commerce entrepreneurs fail before they understand what actually makes a store scalable.
This private Lisbon seminar breaks down how e-commerce stores reach their first €1k/day and what needs to be in place to scale beyond it: the right product, the right market, a strong offer, paid ads, healthy margins, reliable suppliers, fulfilment that can handle volume and controlled cashflow.

​In simple terms, we will look at how to find a product, test if people want it, run ads, deliver orders, keep profit and avoid the mistakes that stop most stores from growing.

​The session is practical, direct and based on real operator experience. Not motivation or theory.

​It is designed for people who are preparing to launch their first store, have tested before, or are already running an existing e-commerce business.

​What we will cover:

• ​Product selection

• ​Market validation

• ​Offer positioning

• ​Creative strategy

• ​Paid acquisition

• ​Margins

• ​Suppliers

• ​Fulfilment

• ​Cashflow

• ​Scaling decisions

​Event details
Date: Thursday, 11 June 2026.
Time: 19:30–20:30.
Location: Palácio Sotto Mayor, Lisbon.
Ticket fee: No ticket fee.
Seats: 80

​About the Speaker:

​I’m Tobias, a Dutch e-commerce operator based in Dubai. I’ve spent over a decade building, testing and scaling e-commerce stores across different markets. Some projects reached more than €20k/day in revenue, but most of the real lessons came from the testing, mistakes, supplier issues, margin pressure and scaling decisions behind the scenes.

​With Institute of Ecom, I share the practical side of e-commerce: product selection, paid ads, suppliers, fulfilment, cashflow, margins and how to make better decisions while building. The goal is to give people a realistic framework for building a real e-commerce business, without hype or shortcuts.

​-Tobias van Wilgen