Inside The Investor Mind: What An Investor Actually Looks For

​Fundraising is often viewed as a one way street, however the most successful partnerships with investors are built on mutual due diligence. Join Investor & Advisor Bettina Briz and Kevin Jurovich for a candid conversation about what goes down behind the scenes of an investment decision.

​This session will give a clear picture into an active investor's perspective. Bettina will deep dive into criteria investors use before writing a check, and why founders need to be equally as rigorous in vetting who they bring onto their cap table.

​Key Discussion Points:

• ​The 5 Pillars of Due Diligence: A breakdown of the questions investors ask, from market opportunity and team credibility to traction and exit potential.

• ​Founder/Investor Fit: You aren’t just taking a check, you are choosing a partner for the journey ahead. How to assess if an investor will be an active, value add advisor versus just a silent partner.

• ​The Importance of doing your Homework: Why founders should actively reach out to previous founders and funds backed by potential investors to verify how they "show up" after the wire hits.

• ​Navigating Term Sheets: Understanding the investment process, expectations, and why you should wait to celebrate.

​If you are currently fundraising, come ready to learn how to choose your investors as wisely as they choose you.