AEO and GEO - how to build brand presence in AI-powered search

​60% of web searches today end without a click. People no longer navigate to a brand's website; instead, they ask Gemini or ChatGPT directly for answers. In this workshop, we explain what AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) mean in practice: how AI decides which brands to mention, recommend, and trust, and why strong SEO no longer guarantees that your brand is part of the buyer's consideration set.

In the workshop, we learn how to build and control your brand's AI visibility across four core dimensions: Brand Recall, Message Alignment, Value Understanding and Content Structure.

The session covers:

• ​How AI decides which brands to recommend (and why most get ignored)

• ​First data from the Baltic market: AI Visibility Scores across real brands measured

• ​Three things any marketing team can do in the next 30 days

• ​Live Q&A with real-time audience polling

​The seminar is led by Dmitrij Żatuchin, founder and CEO of Rankfor.AI. As founder, Dmitrij focuses on how AI understands and analyzes brands. This mission is a natural continuation of his 20-year career as a leader in the IT sector. As the founder and former CEO of software company DO OK, his teams built complex systems that AI must now be able to interpret clearly and without errors.

Dmitrij is also a lecturer at Estonian Business School (EBS) and Entrepreneurship University of Applied Sciences Mainor (EUAS), where he leads data-driven strategy micro-degree programs, providing companies with the frameworks needed to adapt to technological disruption.

Rankfor.AI is the first AI Visibility Performance platform, a Google AI Startup Program member, that shows marketing teams what AI actually says about their brand compared to competitors, and provides precise content strategy to win more AI recommendations. Rankfor.AI helps brands measure and optimize their presence in the AI environment. We have analyzed 190,000 AI responses and published 9 peer-reviewed research papers on AI brand visibility.