San Francisco Fashion Festival 2026 Golden

​San Francisco Fashion Festival returns Saturday, October 17 at Gray Area / Grand Theater — and the room sells out every year.

​This year’s theme is Golden: a night of fashion, beauty, shopping, and California energy. Designers, founders, and the city’s style crowd in one house. Front row if you lock VIP. Standing room if you wait.

​Saturday, October 17
5–9pm · Festival at Gray Area
10–12am · Official afterparty (included)
Dress code: Golden

​What you get

• ​Live runway

• ​The Talks

• ​Brand activations and Shop The Look

• ​Official afterparty, 10–12am — included with every ticket

​VIP — limited
Reserved front-row runway (GA is first-come). Priority entry. VIP lounge. Curated gift bag. Afterparty included. Once the row is gone, it’s GA only.

​GA
Entry to the festival, standing / open seating for the runway, talks, activations, pop-ups, and the afterparty.

​Five years running, this house sells out. VIP is the only way to guarantee a reserved seat at Gray Area and walk straight into the afterparty.

​Dress Golden. Get your ticket before the row disappears.