Travel Tech Industry Conversations (by GIATA)

​Session #3: Why Hotel Data Quality Matters More Than Ever

​After two great conversations before the summer break, we’re back with the third session of Travel Tech Industry Conversations — a series of short, informal discussions with people from across the travel tech industry.

​This time, we’re talking about hotel data quality — and why it matters more than ever.

​From inaccurate hotel information and inconsistent content to the growing role of AI and automation, data quality has a direct impact on how hotels are distributed, discovered, compared, and booked by travellers.

​We’ll discuss where the biggest challenges lie, what “good” hotel data looks like today, and how the industry can work towards better, more reliable data.

​Who should join?
Travel tech professionals working with hotel data, distribution, connectivity, content, OTAs, marketplaces, AI, or digital travel products — or anyone simply interested in how data quality shapes the travel ecosystem.

​As always: no pitch, no demo, no sales presentation. Just a short, open conversation to exchange experiences, perspectives, and ideas with others in the industry.

​📅 12 October 2026
🕑 2:00 PM Berlin time
💻 Online via Zoom
⏱️ 15–20 minutes

​Hosted by GIATA as part of the Travel Tech Industry Conversations series.