GTM India | Bengaluru Connect - Building Narratives that Land: A PMM + Presales Panel and Workshop
Join us for the next From Feature Lists to Field Narratives event, where we explore how product marketing and presales can work together to turn product capabilities into compelling buyer stories that resonate in the field.
📅 Date: June 6, 2026 (Saturday)
🕙 Time: 10AM - 01PM IST
📍 Venue: HyperVerge, HSR Layout, Bengaluru
Hosted by:
Utkarsh Banwar, Senior Manager - Presales at Netscribes
Madhumita Gopal, Head of Solutions at HyperVerge
Garima Aneja, Product Marketing Manager at iOPEX
This interactive session will explore one of the most important shifts for customer-facing teams: moving beyond feature-heavy messaging to create narratives that connect with buyer priorities, business outcomes, and real-world context. You’ll hear how product marketing and presales teams can align on story, sharpen their field messaging, and use narrative to make demos, discovery conversations, and proposals more effective.
We have two power-packed parts lined up:
Part 1: Panel Discussion - From Feature Lists to Field Narratives
Led by: Sanjana Balaraman (SiftHub), Harsh Agarwal (Shipsy), Vani Bhemarasetty (Adobe), Subendu Das (Oracle)
Hear from product marketing and presales leaders as they discuss why feature lists often fall short, how to build stronger buyer-facing narratives, and what it takes to make storytelling work across the GTM motion. The discussion will include real examples, collaboration insights, and practical lessons from the field.
Part 2: Hands-On Narrative Workshop
Led by: Utkarsh Banwar (Netscribes), Sudarshan I (Mindtickle)
Put the ideas from the panel into practice through a guided workshop where participants will transform feature-heavy messaging into a simple, buyer-centric narrative. Using a structured framework, you’ll rewrite product language, apply a “So What?” lens, and build a field-ready story you can use in your next conversation, demo, or deck.
What to expect:
A practical discussion on how PMM and presales can co-create stronger stories
A hands-on workshop that turns ideas into usable output
Real examples from the field and shared learning from peers
Networking with product marketing, presales, and GTM professionals
Takeaways:
Peer learning from PMM, presales, and GTM professionals
A sharper instinct for what makes a story land in the field
A practical reframing framework you can use immediately
Whether you’re a product marketer, presales professional, or GTM leader, this session will give you a clearer way to think about storytelling, and a practical framework you can apply immediately in your work.
GTM India is a community initiative of GTM Solutions Consulting.