Building & Scaling Paid User Acquisition Systems
🎯 Session Overview
Paid acquisition is one of those areas where you can spend a lot of money, hit your install numbers, and still watch your retention metrics go sideways. The installs are there. The users aren't staying.
The problem usually isn't the ads. It's that most acquisition systems are optimized to get users in the door, not to get the right users in the door. CPI drops, volume climbs, and three weeks later someone's asking why activation is flat.
This session is about building acquisition systems that fix that disconnect, from the first impression all the way through to first value.
What you'll learn
How to diagnose exactly where your acquisition funnel is breaking. First click to install, install to activation, activation to first value, first value to retention. Each of those gaps has a different cause, and this session gives you frameworks to identify which one is actually your problem.
How to shift from optimizing for volume to acquiring for quality. That means using creative strategy, targeting signals, and predictive indicators to find users who are likely to reach their aha moment, not just users who are likely to click. This becomes especially important as privacy changes and AI-driven ad platforms reshape what signals you actually have access to.
How to align your ads, your landing or onboarding experience, and your in-product touchpoints so they're telling the same story. Most conversion problems live in the handoff between these three, not in any one of them individually. You'll walk away with actionable tactics across mobile apps, web, and SaaS.
If you run paid acquisition, manage growth budgets, or own any part of the funnel between an ad and an activated user, this session was built for you.
🧑🏽🏫Meet your Facilitator
Bukayo is a performance marketing expert with over 9 years of experience driving growth at all levels for startups and scaleups across multiple sectors in Africa. His marketing experience cuts across content marketing, social media marketing, performance marketing, and MarTech across companies like Eskimi, HotFM, Pisi, and more. He is currently the Director of Business at Reech, Africa
💬About Treford Learner Community (TLC)
Treford Learner Community is a gathering of professionals around the world looking to meet other like minds and grow together through community engagements physically and virtually.