Creative Segmentation: How to Build Messages That Actually Fit Your Market

​Outbound breaks when your message doesn’t fit your market.

​In this Smartlead Office Hour, Kellen Casebeer (Founder, The Deal Lab unpacks how to build creative, signal-driven segmentation frameworks that make your messaging actually resonate.

​You’ll learn how to go beyond basic demographics — uncovering insights, triggers, and market signals to group leads more intelligently.
Kellen will also walk through how to pair segmentation logic with tools like Smartlead and Clay to scale personalized outbound that still feels one-to-one.

​What you’ll learn:
✅ Why most segmentation fails before the first send
✅ Frameworks for creative, insight-based segmentation
✅ How to build Clay + Smartlead workflows for micro-targeting
✅ Real examples of message–market fit done right

​📅 Date: Thursday, 6th November 2025
🕒 Time: 11 AM EST | 8:30 PM IST | 3 PM GMT
🎙️ Speaker: Kellen Casebeer, Founder @ The Deal Lab
📍 Format: Conversation + Live examples + Q&A