IP 101: From Ideas to Assets | Protecting Your Innovation
As you develop your business concept, product or service innovations, it is important to consider how to protect these “ideas” early on to prevent competitors from copying you and entering your market(s). Our team of Intellectual property (IP) experts can help you to understand the various forms of IP and how they can be used to protect your ideas and commercialize them using copyrights, trademarks, patents and designs and trade secrets. Whether it be a name, logo, a unique design, an innovative method, new product or service, our team can help you to identify the right IP tools to secure your ideas, and create valuable IP “assets” to protect against competitors and to scale and grow your company.
Join us to learn:
What is Intellectual Property (IP) and what are the different types of IP
How you can use IP to protect and commercialize your innovations and brand
Block competitors using IP and protect your market share
Patents – what can be patented, the patent process, patents and AI
Trademarks and copyright – when to use and how to register and protect them
Choosing the right types of IP for your company to create an IP strategy
How to access government IP Funding in Canada
What is intellectual property? How can it protect my innovations? What IP protection is necessary for success? These are some common questions we hear from start-ups and that we will address in this introductory masterclass on Intellectual Property. During the session you will learn more about the types of intellectual property and the benefits they offer, understanding the difference between a trade secret and a patent, and a copyright or trademark, and how they can be used together, how to secure and obtain IP protection and how you can leverage IP as part of an intentional strategy to scale and grow your business.
This session is for start-up founders and product designers who are curious to know more about intellectual property and how it can help protect your innovations and support business growth. If you are seeking to learn the basics of IP, understand the different types of IP and how they can be used together to scale and grow your business, this session is for you!
SPEAKERS:
Wilfred - Senior Patent Agent | Kimberley, Associate, Lawyer and Trademark Agent @ Marks&Clerk