AFC Presents: Before the Job Ad - How Founders Build Companies People Want to Work For
AFC Presents: Before the Job Ad - How Founders Build Companies People Want to Work For
Hiring is the thing every founder says is hardest. So most of the effort goes into the job ad, the search, the offer.
By then it's mostly decided. The people you want have already formed a view of what it's like to work at your company, from what you put out into the market and what they hear from people who've worked with you.
This month at Aussie Founders Club we're sitting down with founders whose companies people actively want to join. Three of them, three different pulls. What they were putting out long before a role existed, what they built inside the company so the story held up when people arrived, and what happens when the outside version gets ahead of the inside reality.
📅 Key Event Details
Date: Thursday 13th August
Time: 5:30pm - 8:30pm
Location: EverestEngineering, Melbourne
Food & Drinks (Pizza, Pizza, Pizza no less!) provided by EverestEngineering 🍕🥂
Who Should Attend
Founders and operators hiring in the next twelve months. Especially useful if you're competing against bigger salaries, building your first proper team, or you've grown fast and the culture is starting to drift from what you thought it was.
The Panel
[Name] - [TBC]: A fast-growing tech startup where the inbound has outstripped the ability to hire. What it looks like when the problem flips from finding people to filtering them, and how you tell who wants the mission from who wants the rocket ship.
Danielle Schutte, Mobilise: Mobilise think deliberately about how the team is built and what the culture is, then tell that story publicly. I've had candidates take pay cuts to join them. Danielle's getting into how much of that is the mission, how much is the visibility, and what they have to keep delivering internally for it to hold.
Jobe Neal, Recreate: A social media team who put so much of who they are into the market that freelancers closed their own businesses to come and join them. Jobe's covering what building in public did to their inbound, and what they had to get right internally to keep those people once they arrived.
What You'll Learn
What founders put into the market that has nothing to do with recruitment, and why it works
How to define your culture in a way that survives contact with new hires
What performance actually looks like inside these companies, and how early people find out
Where the story works against you - wrong people, or right people with wrong expectations
Where to start if you've got ten people and no marketing budget
Thanks to Our Sponsors
🛠 Our Venue & Catering Sponsor: EverestEngineering
We’re stoked to be hosted by EverestEngineering, a world-class product development partner that helps startups build, scale, and accelerate their software dreams. With a sharp focus on engineering excellence and collaboration, EverestEngineering takes the hassle out of product delivery - so founders can stay focused on what matters most.
🤝 In-Kind Event Sponsor: Kairos Recruitment
Another shout out to Kairos, my recruitment company that has continued to make these events possible. Through running AFC and working deeply with startup clients, we help companies scale their teams with the right people, at the right time. Whether you're hiring your first engineer or your next Head of Growth, we knows how to match startups with standout humans who thrive in the chaos.
Proudly Supported by Innovation Victoria
Innovation Victoria exists to grow Victoria’s startup and innovation ecosystem by helping more people turn good ideas into successful, scalable companies.
We bring support, capability building and investment together in one place - so it’s easier to move from idea to commercialisation, growth and global impact.
By connecting entrepreneurs, founders and investors with the right tools, advice and pathways to capital and customers, we help accelerate progress, unlock opportunity and drive long-term economic benefits for Victoria.
RSVP
Secure your Spot now!