FROM FOOTBALL TO FOOTBALL - Sports Marketing Summit

​Jung von Matt SPORTS & BDX MEDIA bring together leading voices from brands, sports, and culture at the House of AI in San Francisco.

​This summit explores the next era of sports marketing in the U.S. and highlights concrete activation opportunities on the road to the 2026 FIFA World Cup. Keynotes, brand insights and interactive networking formats create a high-level environment for meaningful exchanges with top decision-makers.

11:30-12:00: Get-In & Coffee

​12:00-12:30 - BDX x JvM SPORTS Opening
Alex Benton (VP JvM Sports Los Angeles)
Benjamin Diedering (Founder BDX MEDIA)

​12:30-12:50 What brands can learn from Creator Communities.
Grace Ling (Design Buddies, Lifestyle Tech Creator)
Hosted by Laura Diedering

12:50-01:20 adidas: The legacy, the ambition and the U.S. market
Intimate conversation with Horst Bente (adidas, ADLegacy)
Hosted by Benjamin Diedering

​01:20-02:00 Networking & German BBQ

​02:00-02:40 Scale vs. Soul Navigating Global Growth and Local Reality
Tom Julian (Bundesliga International)
Isabelle van Coevorden (Seattle Seahawks, Director of International)
Hosted by Alex Benton

02:40-03:10 Global Fans, Different Playbooks
Ryan Huzjak (Pittsburgh Steelers, SVP Business Operations)
Marc Lingenhoff (Borussia Dortmund, MD Americas)