

H2H™ 2.0: How AI's Biggest Threat Isn't What You Think | Hosted by SIXT Research Center | Presented by Kuma Partners
🚀 A Web Summit side-event with the people who decide where AI goes next. Investors, executives and founders.
🎯 No Web Summit ticket required, only registration here.
📋 What’s on the agenda?
We've been told for years that the future belongs to whoever adopts AI the fastest. Move quick. Automate everything. Scale before your competitors do. But what we've been told is wrong.
The companies moving fastest are burning out their people. The leaders performing the most confidence are trusted the least. And the AI tools promising efficiency are actually making workers slower, not faster.
So why are some leaders becoming more valuable in the age of AI while others are becoming indistinguishable from the machines they use?
Because AI didn't create a new problem. It exposed the one that was already there: we've been performing leadership instead of practicing it.
🎁 What you leave with
This keynote reveals three shifts that separate the leaders AI will replace from the leaders AI will make irreplaceable. And it will change how you think about every tool you adopt, every meeting you walk into, and every decision you make from this point forward.
You'll hear about the company that mandated AI tools and watched employees work longer, not smarter. The hospitals that disclosed their own mistakes and saw lawsuits drop by half. A Dutch town that removed every traffic signal from its busiest intersection and watched accidents disappear. And the airline captain who had 208 seconds to make a decision every computer told him was wrong.
It's not about rejecting AI, slowing down your business, or going backward. It's about understanding that the most advanced technology era in human history is about to drive a renaissance in something ancient: real human connection. The result? The leaders who develop judgment, depth, and presence will own the next decade. Everyone else will be competing with software.
Are you ready to become the one thing AI can't replace?
🎤 On stage
Bryan Kramer is the founder of the Human-to-Human (H2H™) movement and author of the bestsellers H2H: Human-to-Human and Shareology. A 3x CEO from Silicon Valley, now CEO of PureMatter Inc., he advises executives and founders at companies including Netflix, Mastercard, Expedia, Sony and Hyatt. He has given 250+ keynotes in 30+ countries, spoken at TED, and lectured in communications at Harvard and Carnegie Mellon. Forbes named him a Top 3 digital thought leader and a Top 10 keynote speaker. He lives in Lisbon.
👥 Who this is for
🧭 Founders
📣 Executives
💰 Investors
Presented by:
www.kuma.partners
📍 Where
Wednesday 11 November 2026
3pm to 3:45pm Lisbon time
Sixt Research Centre
Av. Dom João II 49
Arts Hotel & Business Centre, Block A, 8th floor
Parque das Nações, Lisbon