Pricing Workshop with Northlane

​Most AI & SaaS founders underestimate pricing. Not because it’s unimportant but because it feels complex, political, and hard to change.

​Yet pricing is one of the highest-leverage growth levers you have.

​That’s why we’re hosting a Pricing Workshop with Johan van der Poel (Founder of Northlane), someone who has helped dozens of tech companies rethink pricing as a system, not a project.

​You'll learn:

• ​How pricing should evolve as you scale or add AI features

• ​Why pricing, positioning and GTM are inseparable

• ​Common mistakes that silently cap ARR

• ​How investors actually look at pricing power

​Who it’s for:
For AI & SaaS founders (early traction to Series A+) who want sharper GTM decisions before their next growth phase or funding round.

Practical details:

• ​15:00 — doors open / walk-in

• ​15:15 — workshop starts

• ​After the session, there will be time for drinks, pizza and informal networking