Beyond product market fit: differentiation, positioning and GTM
As FinTech markets become more crowded, product market fit alone is no longer enough.
Differentiation is getting harder, go-to-market expectations are increasing and product marketing has become increasingly important - despite very few businesses defining the function in the same way.
At the same time, product, marketing and commercial teams are still working through some of the same challenges:
who owns positioning
what strong product and GTM alignment looks like
where PMM should sit
how FinTechs stand out in saturated markets
Jaemien Serrano and Francesca Jackson-Burnham are delighted to invite you to their roundtable, bringing together senior leaders across product, product marketing and marketing to discuss how different businesses are approaching these challenges.
With limited spaces, register your interest early to secure your place.