From Enquiry to Enrolment: The WhatsApp Playbook for UAE Nurseries

​Every nursery in the UAE runs enquiries on WhatsApp. Very few run them well.

​An enquiry lands on one person's phone. It gets answered when they have a minute. The owner cannot see it, nobody else can pick it up, and when a parent goes quiet there is nothing to notice it with.

​Meanwhile, the new term has started, and the enquiries that didn't convert last cycle are still pending.

​Karthik Jagannathan, Co-founder and CEO of Gallabox, joins Navneet Rastogi, Founder and CEO of illumine, to follow a single nursery enquiry from the first message to the tour being booked, and to show what changes at each stage when the channel and the system are joined up.

​What we'll cover

​-Why parents choose the centre that replies first, and what that means for your team

​-Reaching families in your catchment rather than broadcasting to everyone

​-Working the enquiries that went quiet, including the ones from last term

​-Using AI to handle the questions that arrive at 9 PM

​-Where an enquiry should live once the conversation starts

​Wednesday 9 September, 1:00 PM GST. Sixty minutes, including live Q&A with Karthik and Navneet.