Clay in Chennai: Fun with Signals
Clay Club Chennai is back, and this time we’re getting into signal-based GTM.
Most outbound starts with a static list: find companies that match your ICP, enrich them, and start reaching out.
But the best time to contact a prospect is often when something changes.
A company starts hiring. Someone changes jobs. A prospect visits your website. A business raises funding. A new role opens. A company adopts a specific technology. These signals can tell you who to target, when to reach out, and what to say.
In this hands-on session, we’ll show you how to use Clay to turn these signals into automated GTM campaigns.
What You Will Learn
How to identify useful buying and intent signals for your ICP
How to find and track those signals using Clay and external data sources
How to build signal-based prospect lists that update automatically
How to turn each signal into relevant, personalized outbound
How to combine multiple signals to prioritize the prospects most likely to buy
Live examples of signal-based GTM workflows you can adapt for your own business
We’ll focus on practical workflows rather than theory. Bring your laptop if you want to follow along and build with us.
Who Should Attend?
This session is for:
Founders building an outbound or GTM motion
SDRs, AEs, and growth teams using Clay
GTM engineers and operators building automated prospecting systems
Agencies looking to improve targeting and personalization
Anyone who already understands the basics of Clay and wants to build smarter campaigns
You do not need to be a Clay expert, but having some basic familiarity with Clay will help you get more from the session.
Community & Networking
We’ll have time to meet other founders, salespeople, marketers, and GTM operators from Chennai before and after the session.
Drinks and appetizers will be provided.
Come for the workflows. Stay for the conversations.
👑 Meet your Hosts + GTM Pros
Atishay Jain Founder of Hyperke, an outbound agency. Their team sends 8M+ cold emails every single month and has generated over $60M+ in client pipeline across 150+ B2B verticals. Talk to him about scaling outbound, automation, and lead generation.
Akshaya Ravi Senior Founding SDR & Evangelism @ Storylane ($10M company). She has worked with multiple founders in the past to build early-stage outbound motion, and now she is helping Storylane to do the same. Talk to her about outbound tools, signal-led sales, and LinkedIn growth
Siya Verma 🦄✨ Marketing @ Clay & GTM expert. Siya builds Clay Clubs worldwide and has hands-on experience with early-stage GTM motion, implementation, and creating fun, impactful marketing strategies.