Building an Agentic Culture
What happens when AI becomes a colleague?
Leading people, technology and business value in the agentic enterprise
For leaders bringing AI agents into their teams
This morning is for people who lead teams. Some of you are deciding how AI agents will fit into the work your teams do. Others already have an agent running and are finding out what it changes for the people around it. That is the conversation we want to have. Places are limited and every registration is reviewed, so we will confirm yours by email.
Why this room is different
Around 40 leaders joined our first edition at AI House Amsterdam. HR and people leaders sat at the same tables as CTOs, AI leads and transformation leaders. And that turned out to be the most valuable part of the morning. The technical side and the people side of AI adoption rarely get to speak this openly with each other. When they do, both see where the real friction is. So this time we are giving that conversation more room.
What happens when AI is no longer just a tool, but a colleague?
For decades, enterprise software was built for people. Now platforms are being built for both people and AI agents: digital coworkers that can reason, collaborate and do work alongside employees. That changes how organisations run, how work gets done and how value is created.
So the questions for leaders are:
How will enterprise platforms evolve?
What separates AI adoption that works from expensive experimentation?
And how do you bring your people with you?
Join Salesforce, revaine and engaged.lab for an executive morning at Salesforce HQ in Amsterdam.
Agenda
09:30–09:45 Arrival, registration and informal networking
09:45–10:00 Welcome and setting the scene, Aga Sklodowska, CEO, revaine
10:00–10:20 The Future of the Agentic Enterprise, Remko Reinders, Country Leader, Salesforce
Where enterprise AI is heading, how software is changing from systems built for people to platforms for people and agents, and what this means for organizations.
10:20–10:40 From AI Ambition to Business Value, revaine
What separates successful AI implementations from expensive pilots, how to improve the quality of AI agents, and how to turn ambition into measurable value.
10:40–11:00 Making AI Adoption Stick, engaged.lab
How leadership, psychological safety and culture help people engage with AI, experiment with confidence and adapt to new ways of working.
11:00–11:45 Facilitated discussion: what is really on your mind about AI?
This is not a panel. It is a facilitated conversation between people leaders and technical leaders about the questions they are actually dealing with. Facilitated by Ania Hajdrowska.
11:45–12:30 Networking
Who should attend?
Leaders who manage teams that work alongside AI agents, or soon will. We want both sides of the table in the room:
People side: CHROs, HR and people leaders, change and L&D leaders
Technical and business side: CIOs and CTOs, Chief AI and Chief Digital Officers, digital transformation leaders, product and operations leaders
About the speakers
Remko Reinders | Senior Vice President of Sales and Country Leader, Salesforce
With more than 25 years of experience in technology and digital transformation, Remko has led large-scale transformation initiatives across Salesforce and Capgemini.
In his current role, Remko leads Salesforce’s Dutch organisation, helping customers and partners navigate the shift towards AI-powered and agentic enterprises. He brings a broad perspective on how enterprise technology is evolving, what AI agents mean for organisations, and how leaders can turn technological innovation into meaningful business value.
Aga Sklodowska | CEO, revaine
Aga leads revaine, a consultancy that helps organisations change the way they sell, serve and operate by implementing global enterprise platforms such as Salesforce, Conga and DevRev. As AI reshapes how organisations work, revaine combines enterprise technology, organisational change and leadership development, so that these changes deliver lasting business value and not just successful go-lives.
Ania Hajdrowska | Founder, engaged.lab | Leadership & Psychological Safety Advisor
Ania brings over 16 years of experience across European technology companies, including Adyen, Amazon and Forrester. Today she partners with organisations such as ASML, McKinsey and TNO, helping leaders build psychologically safe environments where teams embrace change, stay curious and perform at their best.
Hosted at Salesforce HQ, Amsterdam.