Demystifying Analyst Relations with Alan Berkson
If you're selling into the enterprise and not thinking about analysts, you're already behind.
A single mention in the right Gartner or Forrester report can unlock millions in pipeline, accelerate deal velocity, and boost your valuation. But analyst relations isn’t just about landing on a Magic Quadrant. It’s about shaping how your category is defined and how your company is perceived by buyers, media, partners, and investors.
This roundtable is designed for growth-stage founders and marketing leaders, especially those navigating the US market from India, who want to engage with analysts intentionally and effectively.
In this session, we’ll dive into:
- What analyst relations (AR) actually is and isn’t
- When and how to engage (even before paying)
- How to show up in briefings and build influence from day one
- Why case studies and customer proof matter more than decks
- How to avoid wasting time and budget on AR without a strategy
Speaker:
Alan Berkson built the analyst relations function at Freshworks from the ground up. Starting post-Series B with zero visibility, and ultimately landing the company in Gartner Magic Quadrants, Market Guides, and Forrester Waves.. By the time Freshworks went public, AR was a core growth lever, even called out by the CEO on the NASDAQ floor.
Alan now advises startups and scale-ups through his firm, Intelligist Group, helping them craft narratives that resonate with analysts, investors, and customers alike.
🗓️ Date: Wednesday, 28th May 2025
🕖 Time: 7:00 PM to 9:00 PM IST
📍 Location: Virtual roundtable (Zoom link shared upon selection)
👥 Audience: Growth-stage founders and marketing leaders
🔐 Limited seats: Applications are now open. Only 12 spots available.
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